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It's Not Just PR: Public Relations in SocietyBy W. Timothy Coombs, Sherry J. Holladay
Download Ebook It's Not Just PR: Public Relations in SocietyBy W. Timothy Coombs, Sherry J. Holladay
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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.
- Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
- Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
- Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
- Balanced, well organized, and clearly written by two leading scholars
- Sales Rank: #1009677 in Books
- Published on: 2013-09-23
- Original language: English
- Number of items: 1
- Dimensions: 9.05" h x .35" w x 6.00" l, .50 pounds
- Binding: Paperback
- 168 pages
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